Exclusive: Bar, Hotel Viewing Lifts March Madness Numbers 20%

Having posted the strongest March Madness TV ratings since 2005, CBS and Turner Sports also experienced a major bounce among a fan base that can be somewhat difficult to pin down.

CBS' and Turner's joint coverage of the 2011 Men’s Division I Basketball Championship earned a significant lift from out-of-home viewing, as the overall delivery of viewers aged 18-49 improved 20 percent based on Arbitron Portable People Meter data: from a national TV audience base of 4.69

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