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The Times Square launch of Microsoft’s controller-free gaming gadget Kinect, featuring R&B singer Ne-Yo, was almost a no-go when the cops threatened to pull the plug because they hadn’t been told of the Billboard-ranked performer’s presence.
It was only after the event coordinator, P.R.omotion!, sweet-talked the NYPD and promised to pay $45,000 in fines to the city that the cops allowed the kickoff to continue.
Now the event company is suing Microsoft, New York ad agency Mother, and Craig McNary, the Xbox executive who oversaw the premiere, for leaving them out to dry.
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