Versus on Saturday delivered its largest NCAA football audience, but in a head-to-head battle with ESPN’s college network, the Comcast property is coming up a bit short.
The top-ranked Oregon Ducks squeezed out a 15-13 win over the Golden Bears of Cal, in a Pac-10 defensive battle that drew 1.91 million viewers to Versus Saturday night (7:30 p.m.-11 p.m.). In holding on to its No. 1 ranking, Oregon helped surpass Versus’ previous high-water mark for a college football game: 1.6
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in