Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Even an unpromising NFC West matchup between the 6-6 San Francisco 49ers and the 8-4 Arizona Cardinals didn’t scare off pro football diehards, as ESPN’s latest installment of Monday Night Football held its own.
The Dec. 14 telecast drew 13.1 million viewers, slightly below ESPN’s season average, per Nielsen live-plus-same-day ratings data. Through 15 MNF contests, ESPN is averaging 14.4 million viewers, up 20 percent from this time a year ago.
The 49ers beat the defending NFC champs 24-9, robbing the Cardinals of their first shot at clinching the division.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in