This afternoon, NBCUniversal will announce that ESPN exec Cherie Cohen has joined the fold, reporting to evps Dan Lovinger and Laura Molen with the title of svp of cable advertising sales. Cohen will oversee NBCU's regional sales offices in Detroit, Chicago and Los Angeles. In keeping with the company's new focus on synergy between its broadcast properties (NBC proper and Telemundo) and its cable networks, Cohen will work closely with the broadcast nets in addition to selling time on cable.
“Cherie is a seasoned media executive with a successful track record working creatively across multiple assets and platforms and she will be a terrific addition to our powerful and diverse portfolio of brands,” said Lovinger.
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