ESPN360 Signs Web Distribution Pact With Comcast

ESPN has significantly expanded the reach of its once fledgling broadband channel ESPN360 through a new pact with Comcast.

As part of the deal, ESPN360.com is now available to 17 million Comcast subscribers via the company’s Web portal Comcast.net. That brings the digital network’s reach to nearly 41 million homes in the U.S., roughly three times the number of users from just two years ago, said officials.

Unlike ESPN.com, ESPN360.com is not freely available to all Internet users. Instead, the digital network is offered by various broadband Internet service providers as a means to entice consumers to subscribe to their services. In addition, ESPN also makes the site available to college students and members of the military.  

Over the past several years the site has added more and more live sporting events, including college football and basketball games, as well as professional tennis events. ESPN executives say that ESPN360.com now streams over 3,500 live, global events each year.