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ESPN is set to launch April 13 the first of its locally branded Web sites with ESPNChicago.com, just in time for the Chicago Cubs home opener. The launch also includes a new ad insertion technology that will allow advertisers to geo-target content with their advertising in both live audio streaming and downloadable audio.
WMVP-AM, the ESPN Radio owned-and-operated station, which is now part of the ESPN Radio 1000 site, will have a section of its own within ESPNChicago.com.
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