Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
While 2004’s Dodgeball might not have sparked a new pro sports league, it certainly created a legacy of fictional broadcast excellence: ESPN8: The Ocho.
And this week, fans of “seldom-seen sports from around the globe” finally got the news they dared not dream: The Ocho is becoming reality—if only for a day.
On Aug. 8, ESPN will mark the arrival of 8/8 by turning ESPNU into ESPN8: The Ocho, featuring an array of real but rather odd sports.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in