The 2010 FIFA World Cup will be a proving ground of sorts for ESPN, which will launch an ambitious research effort in conjunction with the month-long international soccer tournament.
The network has unveiled ESPN XP, a multi-partner initiative designed to study consumer behavior as it relates to consumption of major sporting events across various media platforms. Joining ESPN in the effort are the Nielsen Co., Knowledge Networks, the Media Behavior Institute, the Keller Fay Group and the Wharton School’s Interactive Media Initiative.
While
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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