For the second consecutive day, Hamilton made it's way into the opening of an upfront.
Broadway stars Daveed Diggs and Leslie Odom Jr. bookended ESPN's upfront this morning from The Minskoff Theater—home to another Broadway mainstay in The Lion King—with special performances centered around sports. But for ESPN, which finds itself in the unfamiliar position of actually having to sell itself to the ad buyers in the crowd, it was more than shamelessly trying to appeal to the New Yorkers in the seats.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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