ESPN to 'American'-ize NASN

ESPN will rebrand the North American Sports Network, renaming it ESPN America, beginning on Super Bowl Sunday, February 1.

NASN, soon to be ESPN America, televises North American sports to viewers across Europe and the Middle East. It televises more than 800 live professional sports league games abroad each year, along with ESPN programming like Pardon the Interruption and Around the Horn, The Sports Reporters, Baseball Tonight, College GameDay and Nascar Now.

ESPN acquired NASN in 2007.

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