Entercom Renews With Arbitron

Entercom Communications, one of the nation’s five largest radio groups, has renewed its ratings agreement with Arbitron, the ratings firm announced Tuesday (Sept. 14). The multi-year, multi-market deal covers both portable people meter and diary ratings services for all of the group’s 110 stations in 23 markets.

Terms were not disclosed, but typical run four to five years for the PPM service and three to four years for the diary service.

The deal is a major renewal for Arbitron’s PPM service, which will complete its roll out to the top 48 markets by the end of the year. For Entercom, it’s the second time the group has signed for Arbitron’s PPM service.

Though all of the major groups have signed for the PPM, Univision Communications remains the biggest hold out, only signing for the service in Houston.