Emmis Interactive has expanded its relationship with Lincoln Financial, owner of 15 radio stations in major markets. The new agreement calls for Emmis Interactive to provide sales and technology services for Lincoln Financial’s radio station Web sites in Atlanta, Denver, Miami and San Diego. Since March 2007, Emmis Interactive had been providing consulting services.
Among the services Emmis will provide to Lincoln Financial are content management, interactive community tools, user-generated content and audience reports.
Since Emmis Interactive, originally created as an internal division, opened its doors to other radio groups in April, three groups have contracted for its services, including Renda Broadcasting and Big League Broadcasting.