Duck Dynasty Will Most Likely Continue—But What a Mess for A&E [Updated]

Star's anti-gay, anti-Muslim remarks cause media clusterducken

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

The rule of thumb goes something like this: When a TV network executive says something stupid, bigoted or controversial, viewers will occasionally consider boycotting the channel. But when a star says something stupid, bigoted or controversial (or all three), everyone will tune in to see if he'll do it again.

The question at the moment is whether the boys from Duck Dynasty have offended so many people that the network will have to retool the mega-popular show at a time when it's averaging a staggering 14 million viewers per episode.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in