A fourth-quarter Doritos commercial featuring two men attacked in a gym for stealing someone else’s Doritos was seen by an estimated 116.2 million viewers during the Super Bowl, making it the most-watched television commercial of all time, according to Nielsen. The ad ran at 9:30 p.m. ET.
“For an advertiser to make its pitch to more than 116 million viewers at once shows that the Super Bowl remains the single largest television platform for marketers,” said Pat McDonough, senior vice president for insights and analysis at Nielsen.
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