Disney Channel on Friday night delivered the year’s most-watched scripted program on cable, drawing 8.5 million viewers with the premiere of its original movie Princess Protection Program.
Starring Mouse contract players and real-life BFFs Selena Gomez (Wizards of Waverly Place) and Demi Lovato (Sonny With A Chance), Princess Protection Program put up huge demo numbers, averaging 3.1 million kids 6-11 and 3.2 million ‘tweens 9-14.
P-cubed now stands as the third most-watched original movie in the Disney franchise, trailing only the June 22, 2008, premiere of Camp Rock (8.86
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in