Disney’s new marketing maven has recruited an industry-savvy lieutenant.
Kevin Campbell, a former marketing exec at Fox and Universal, was named evp, marketing at Disney. He will report to marketing president M.T. Carney, a consumer-brands expert named to Disney’s top film marketing post in April.
Campbell’s chief responsibility will be to oversee the marketing of DreamWorks movies distributed under Disney’s Touchstone label. Campbell will collaborate with DreamWorks’ marketing execs on the campaigns.
“Kevin has a tremendous portfolio of work in the film industry and will bring a wealth of experience to our already impressive team,” Carney said. “Just as we strive to work with the very best filmmakers and talent, we need to continue to look for team members that are of the highest caliber.”
Most recently, Campbell worked as a marketing consultant after exiting Fox in 2008. He previously served for several years in publicity and marketing at Universal until 2005.