DirecTV Taking Precautions, Bullish on 2009

DirecTV hasn’t felt a hit from the economic downturn but is playing it safe nonetheless due to an uncertain outlook for economy and financial markets.

The satellite TV giant has instituted a hiring freeze and focused capital spending on critical projects amid the downturn, Jonathan Rubin, senior vp financial planning and investor relations, said here Tuesday.

Speaking at the UBS Global Media and Communications Conference, he said “to date the economy has not had a material impact on our business.”

He added that the company remains “bullish” on 2009 despite the weaker economy and “quite bullish” on its subscriber gross additions momentum in 2009.

Churn,

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