DirecTV May Drop The Weather Channel

The Weather Channel plays the public safety card in PR campaign

DirecTV may be angling to drop The Weather Channel from its lineup, prompting The Weather Channel to launch a PR campaign to try and stop it.

The carriage deal between the two parties expires Jan. 14. At risk for The Weather Channel is distribution to DirecTV's 20 million subscribers.

Through a website, social media and advertising on its own channel and app, The Weather Channel is framing its side of the dispute as a public safety risk if DirecTV drops the channel, urging viewers to "contact Congress" to intervene.

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