As if anyone needed further proof that Fox’s American Idol has been crushing the competition: The CW has decided to shift America’s Next Top Model from 8 p.m. to 9 p.m. on Wednesdays, beginning April 20.
The scheduling change moves The CW’s aging reality series out of a tough time period, which also includes CBS’ Survivor and NBC’s Minute to Win It. Beginning April 6, Idol’s two-hour performance shows on Wednesday will be cut down to 90 minutes, at which time the Christian Slater comedy Breaking In premieres at 9:30 p.m. So, theoretically, Top Model’s second half hour could tick up in the ratings if viewers abandon Fox’s Slater comedy about a wacky high-tech security firm. But that’s theoretical, at best.
Now in its 16th cycle, Top Model’s Feb. 23 premiere drew 2.25 million viewers and a 1.8 rating among women 18-34, which was down about 14 percent in the demo versus the show’s fall cycle.
With the scheduling maneuver, repeats of Top Model will air in the 8 p.m. time slot. The change goes into effect a week after the season finale of The CW’s only midseason series, Shedding for the Wedding, which premiered Feb. 23 and has followed Top Model throughout its run.