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NEW YORK In a realignment of its executive ranks, NBC Universal said today that Beth Comstock, formerly president of integrated media, would return to the network’s parent company, GE, in the role of CMO and svp.
Salil Mehta, president of business operations, strategy and development, has been tapped to lead the network’s digital media team.
George Kliavkoff, NBCU’s chief digital officer, will report to Mehta. Kliavkoff has led many of the network’s recent digital efforts.
Also announced during the shake-up, NBCU will create a new virtual women’s network, built around Bravo Media, recently acquired Oxygen Media and iVillage, which NBC purchased for $600 million in 2006 under Comstock’s watch.
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