The newly merged comScore and Rentrak have set their first multiplatform deal with a big client: Viacom.
Today, the companies announced a multi-year cross-platform measurement deal, which will allow Viacom to power its Vantage data platform with comScore's measurement tools. That means advertisers will be able to target specific consumers across Viacom's properties and platforms, ranging from linear TV and digital, to video on demand (VOD), and over-the-top (OTT) services.
It's the first cross-platform agreement since the comScore and Rentrak merger was completed Feb.
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