This June, stand-up comedy is coming to your cellphone. And your iPad. And your connected TV. And your computer. It’s all part of Comedy Central’s CC: Stand-Up app, a sort of video encyclopedia of comedians that features a regularly updated livestream of new content and a suggestion feature designed to recommend the next installment in a comedy binge.
It’s also ad-supported, which dovetails nicely with the Viacom cable network’s big upfront push. And it represents the next step in the ongoing battle to engage the young men who often sidestep TV in favor of video games.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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