LOS ANGELES Cable giants Comcast and Time Warner Cable are ready to reach out to the millions of households in their footprint that won’t be able to receive digital TV signals over the air after the transition in February.
Speaking at the Merrill Lynch Media Fall Preview conference, Comcast COO Steve Burke said his company has 6-8 million over-the-air users in its markets, of which about 2-3 million will need a new digital provider to continue receiving TV service.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in