Comcast Reports Q2 Ad Revenue Slump

A day after Viacom sounded the alarm on a softening ad sales market, Comcast issued a similar warning, as the cable giant reported that its second-quarter ad revenue dropped 2 percent versus the year-ago period.

During its quarterly earnings call Wednesday morning, Comcast reported that it took in $399 million in ad revenue in the period, as local sales slumped.