Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
A day after Viacom sounded the alarm on a softening ad sales market, Comcast issued a similar warning, as the cable giant reported that its second-quarter ad revenue dropped 2 percent versus the year-ago period.
During its quarterly earnings call Wednesday morning, Comcast reported that it took in $399 million in ad revenue in the period, as local sales slumped.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in