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The two newest participants in the Digital Content NewFronts are among the oldest companies taking part in the two-week advertising bazaar.
CNN, founded in 1980, and Activision Blizzard, which has roots that date back to 1979, have just been announced as presenters.
CNN will take Federated Media's spot on May 5, while Activision Blizzard is taking the place vacated by TheStreet on May 12.
Best known for its TV network, CNN has been beefing up its digital short-form content.
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