Last June, Viacom was wrapping its upfront negotiations just as CMT was rescuing the drama Nashville, which had been canceled a month earlier by ABC. So, as CMT heads into this year’s upfront market with a Nashville-fueled ratings bump, the country music network is eager to take full advantage of the series in its talks with buyers.
As part of Viacom’s upfront strategy this year, the company did away with most of its upfront events, including CMT’s showcase, and instead
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