Clear Channel Radio and Outdoor is hitting the road next week with an “upfront” presentation to top agencies. The presentation, which positions the company’s radio, outdoor and digital assets as “close to the consumer,” will start in New York, followed by Boston, Chicago and Los Angeles in early August.
The upfront represents the first big sales initiative from John Partilla, who joined Clear Channel a year ago in the newly created position of president of global media sales.
Agencies that have agreed to take the meetings with CC sales brass include Universal McCann, MPG, Deutsch, Aegis/Carat, Initiative, Horizon Media, OMD, Mediacom, Mediaedge:cia, Mindshare, Hill Holiday and Mullen.
It’s the radio and outdoor giant’s second attempt to try and take advantage of the TV upfront to lure dollars from the medium that gets the lion’s share of budgets. The first time CC held an “upfront” was in 2003 when it attempted to open the upfront season coming in ahead of the TV networks. This time, the company is making its pitch after agencies have already committed an estimated $16 billion to TV and cable networks.
Separately, CC announced Thursday (July 9) the launch of Clear Channel Create, a council of creative experts across radio, outdoor and digital, to help develop creative campaign approaches for advertisers.