Clear Channel Radio and Outdoor is hitting the road next week with an “upfront” presentation to top agencies. The presentation, which positions the company’s radio, outdoor and digital assets as “close to the consumer,” will start in New York, followed by Boston, Chicago and Los Angeles in early August.
The upfront represents the first big sales initiative from John Partilla, who joined Clear Channel a year ago in the newly created position of president of global media sales.
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