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NEW YORK U.S. advertising spending will decline 1.8 percent this year and 3.6 percent next year, and not even the Internet will be safe, Citi Investment Research predicted Tuesday.
Media analysts at the bank lowered their ad forecasts across media categories, with Web estimates hit particularly hard, and they also warned that a rebound in ad momentum likely won’t come until 2010. (Related: “TVB Cuts Local Ad Projection.”)
The Citi team became the latest to downgrade their outlook for the U.S.
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