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Chrysler’s Super Bowl tagline is spawning a cottage industry, and the car company—which is already selling its own “Imported from Detroit” clothing line—is none too happy about it.
In a new lawsuit filed in U.S. District Court against the founders of Pure Detroit, a three-store retailer that sells locally inspired merchandise—Chrysler accused the vendor of violating the automaker’s trademarked tagline by selling products featuring it. Chrysler claims that by their own admission, Pure Detroit’s Kevin Borsay and Shawn Santo have said shirts using the line have been their best selling product ever.
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