The ground floor of the News Corp. building in New York, in a space that once housed a Charles Schwab branch and a FedEx Kinkos store, has undergone a multimillion dollar yearlong transformation to become the home of Fox News Channel's 2016 election night coverage. With windows on three sides—which go from clear to opaque with the flip of a switch—viewers are encouraged to stop by the Avenue of the Americas plaza where inside Fox News stars will be counting the votes under the glow of a 31-foot-long, 9-foot-tall curved LED video display.
"It's a nice toy to have," said Jay Wallace, FNC's evp of news and editorial. "I hate to say toy because it cost millions of dollars." In fact, including a new control room to power the studio, the cost is "in the high $20 millions," said Warren Vandeveer, svp of engineering and operations. There are two touchscreen monitors and a separate glass-enclosed room for producers, and the Lucite-topped news desks include, wisely, USB and power ports for easy anchor phone charging.
"In terms of the year that we've had, to christen this studio on what will be the biggest election night in the 20 years of the channel, it will be a nice feather in our cap," said Wallace. No word yet on the studio's post-election night purpose.
The ground floor of Fox News Channel’s new street-side Studio F includes three news desks, a circular LED video floor, a 360-degree video chandelier (inset) that can be raised or lowered, a news ticker, four direct-view monitors and a 31-foot-long LED curved video wall.
A glass stairway to the second floor is accented by a nine-monitor, floor-to-ceiling video wall. The second floor includes another news set as well as two touchscreen monitors and a second LED video wall.
Room With a View
With windows on three sides, studio cameras will be able to capture the crowds on the plaza outside.
This story first appeared in the November 7, 2016 issue of Adweek magazine.
Click here to subscribe.