Three years after launching CBSN, an all-news digital network, CBS is about to do it again, this time focusing on sports.
The company will roll out a sports-themed, 24-hour livestreaming network later this year, CBS Corp. chairman and CEO Leslie Moonves announced during CBS’ earnings call.
The still-unnamed sports network is “part of our ongoing OTT strategy,” according to Moonves. “We think sports fans are looking for something like this, and that opportunity is significant,” he said.
In 2014, CBS rolled out CBSN, which has been “a terrific growth engine for us,” Moonves said, with streams up 38 percent in the past quarter.
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