Week of September 21, 2009
On the Air Tonight:
Prime-Time Programming Options
-Percent Change From the Year-Ago Evening (Tuesday, September 30, 2008):
NCIS (CBS), NCIS: Los Angeles (CBS), Dancing With the Stars (ABC), The Good Wife (CBS)
Shark Tank (ABC), 90210 (CW), So You Think You Can Dance (Fox), Melrose Place (CW)
Led by the NCIS juggernaut, CBS finished first in the overnights on this second Tuesday of the 2009-10 season, beating second-place ABC by a considerable 50 percent. Third overall was NBC, followed by Fox and distant The CW.
CBS blockbuster NCIS, which was the most-watched show in premiere week, remained just that with a dominant 12.6 rating/20 share in the overnights at 8 p.m. That led into week two of spin-off NCIS: Los Angeles at a first-place 11.2/18 at 9 p.m. Comparably, NCIS: Los Angeles was right on par with it’s week-ago debut (11.4/18 on Sept. 22), with 87 percent retention out of the 8:30 p.m. portion of lead-in NCIS (12.9/20). No…it does not get much better than that. CBS’ overnight leadership continued at 10 p.m. care of week two of drama The Good Wife at a healthy 9.8/17. One week earlier, The Good Wife kicked-off with an almost identical 10.1/17. Although I was personally concerned when CBS moved former Tuesday occupant The Mentalist to Thursday and canceled lead-out Without a Trace, there was obviously no need to worry.
Distant second-place ABC got off to a sluggish start with time period warmer Shark Tank at a fourth-place 3.4/ 5 at 8 p.m. Don’t forget, of course, that the upcoming remake of V is stepping into the time period on Nov. 3. At 9 p.m., the live Dancing With the Stars Results Show perked up to a second-place 8.5/13 in the overnights. As predicted, wooden Kathy Ireland was the latest celebrity to be sent packing. Week two of 10 p.m. ABC drama The Forgotten took a hit, however, with a distant second-place 5.0/ 8 and retention of only 57 percent out of the 9:30 p.m. portion of Dancing With the Stars. Comparably, The Forgotten (which could ultimately be the perfect title for this series) dipped by 18 percent from it’s week-ago series-opener (6.1/10 on Sept. 22).
Next up was NBC with another two-hour edition of feel-good The Biggest Loser (5.1/ 8), which built in every half-hour and is always on the map among adults 18-49, and the third Tuesday edition of The Jay Leno Show (#3: 4.7/ 8). As predicted, Leno has its best shot of generating interest out of The Biggest Loser on Tuesday. Take a look at the half-hour breakdown for The Biggest Loser:
Fourth overall in the metered markets was Fox with its combination of Hell’s Kitchen (#3: 3.9/ 6) and So You Think You Can Dance (#4: 3.1/ 5), which should never be allowed to air in fourth quartet again. And last, of course, was CW scripted duo 90210 (1.6/ 3) and recent failing entry Melrose Place (1.2/ 2). The upcoming return of Heather Locklear to Melrose Place cannot come soon enough. One year earlier, anchor 90210 was considerably stronger at a 2.6/ 4 in the overnights.
Source: Nielsen Media Research data (R = repeat)
Week of September 21, 2009
Ready, set, go! Leadership was mixed for this first official week of the 2009-10 TV season, with CBS dominant in households, total viewers and adults 25-54; ABC No. 1 among adults 18-49; and Fox in the victory seat among adults 18-34. This was the fifth consecutive year that ABC won opening week in adults 18-49, with its strongest non-Oscar week in total viewers and the demo since the week of Sept. 22, 2008. And it was the first time Fox opened the season tops in adults 18-34. Comparably, CBS and Fox were close to year-ago levels, while ABC on the minor downside.
Elsewhere, five nights of NBC’s The Jay Leno Show is a problem, with the Peacock net ranking as low as fourth overall for the week in both adults 18-49 and adults 25-54 (with yearly losses ranging from 8 to 26 percent in the five surveyed categories). Take a look at how Jay Leno tracked in his second full week:
The Jay Leno Show (NBC) – 10 p.m.
Monday – Viewers: 5.81 million (#60), A18-49: 1.8/ 5 (#59t)
Tuesday – Viewers: 6.91 million (#49), A18-49: 2.5/ 7 (#44t)
Wednesday – Viewers: 6.38 million (#56), A18-49: 2.0/ 5 (#58)
Thursday – Viewers: 5.13 million (#65), A18-49: 1.7/ 5 (#62t)
Friday – Viewers: 5.79 million (#61), A18-49: 1.6/ 5 (#65t)
Due to the arrival of Leno, former 10 p.m. NBC occupants Law & Order: SVU and Law & Order officially relocated to their new time periods with the following disappointing results:
Law & Order: SVU (NBC) – Wednesday 9 p.m.
Viewers: 8.36 million (#39), A18-49: 2.5/ 7 (#44t)
Law & Order (NBC) – Friday 8 p.m.
Viewers: 6.25 million (#57), A18-49: 1.2/ 4 (#78t)
Other veteran series opening with noticeable year-to-year losses included CBS’ Cold Case (Viewers: #31, 9.19 million; A18-49: #55t, 2.1/ 6), NBC’s Heroes (Viewers: #58, 6.10 million; A18-49: #39t, 2.8/ 7) and The CW’s Smallville (Viewers: #86, 2.57 million; A18-49: #83t, 1.0/ 4), which all moved into new time periods.
Last-place The CW capped off the week of Sept. 21 with erosion of as much as 25 percent in total viewers. Episode two of CW drama The Beautiful Life was the first new series cancellation of the season, meanwhile, with an embarrassing 1.05 million viewers (#94 – dead last for the week) and a 0.5/ 1 among adults 18-49 (#93t) in the Wednesday 9 p.m. hour (out of diluted lead-in America’s Next Top Model).
Here are the final national ratings for the week of September 21, 2009 (with percent change versus the comparable year-ago week in parentheses), followed by the debut series scorecard, and the top 30 rated programs of the week.
CBS: 7.3 rating/12 share (+ 3), ABC: 7.1/12 (- 9), NBC: 4.8/ 8 (- 8), Fox: 4.3/ 7 (- 7), CW: 1.5/ 2 (-21)
CBS: 11.77 million (+ 4), ABC: 11.04 (-10), NBC: 7.56 (- 9), Fox: 7.35 (- 2), CW: 2.17 (-25)
ABC: 3.3 rating/9 share (-13), CBS: 3.2/ 9 (+ 3), Fox: 3.1/ 9 (+ 3), NBC: 2.7/ 8 (-18), CW: 1.0/ 3 (-23)
CBS: 4.1/11 (no change), ABC: 4.0/10 (-11), Fox: 3.2/ 8 (no change), NBC: 3.0/ 8 (-17), CW: 0.9/ 2 (-18)
Fox: 3.1/10 (+ 7), ABC: 2.6/ 8 (-16), NBC: 2.3/ 7 (-26), CBS: 2.0/ 6 (+ 5), CW: 1.3/ 4 (-13)
Accidentally on Purpose (CBS) – Monday 8:30 p.m. ET
Viewers: 8.91 million (#34), A18-49: 3.3/ 8 (#29t)
A blockbuster? No. But retention out of the season-premiere of lead-in How I Met Your Mother (Viewers: 9.90 million, A18-49: 3.6/10) was solid at 98 percent in total viewers and 92 percent among adults 18-49.
NCIS: Los Angeles (CBS) – Tuesday 9 p.m. ET
Viewers: 18.73 million (#2), A18-49: 4.4/11 (#10t)
The fit for NCIS: Los Angeles out of parent NCIS is like a glove, and the competition (ABC’s Dancing With the Stars included) took a big initial backseat.
Viewers: 13.71 million (#15), A18-49: 3.1/ 8 (#33t)
Based on the initial 3.1 rating among adults 18-49, a large portion of The Good Wife’s audience is older. But, it is time for the networks to embrace the 50+ crowd. And The Good Wife was off and running with a time period victory.
Viewers: 9.54 million (#27), A18-49: 2.6/ 7 (#43t)
The good news for The Forgotten was an advantage over NBC’s competing The Jay Leno Show, which did not impress with 6.91 million viewers and 2.5/ 7 among adults 18-49. But with retention out of the (8-10 p.m.) performance of Dancing With the Stars of only 62 percent in total viewers and 74 percent in the demo, the kick-off grade is only a “C.”
Viewers: 8.38 million (#38), A18-49: 2.3/ 7 (#47t)
Considering the trouble NBC is in, the initial sampling for Mercy was acceptable. Hopefully, the absence of the Wednesday edition this week (and beyond) and ABC’s Dancing With the Stars will be beneficial.
Viewers: 12.60 million (#19), A18-49: 4.2/11 (#15)
Yes, leading out of a Wednesday 8 p.m. edition of Dancing With the Stars did not hurt, but Modern Family combined with lead-out Cougar Town opened as TV’s highest rated comedy debuts since Oct. 15, 2007.
Cougar Town (ABC) – Wednesday 9:30 p.m. ET
Viewers: 11.28 million (#22), A18-49: 4.4/11 (#10t)
Growth of five percent among adults 18-49 for Cougar Town out of the series-premiere of lead-in Modern Family is very encouraging.
Viewers: 8.50 million (#37), A18-49: 3.0/ 8 (#37t)
Like every show this week, Eastwick opened stronger than NBC’s competing The Jay Leno Show (Viewers: 6.38 million, A18-49: 2.0/ 5). But retention out of the series-launch of lead-in Cougar Town was marginal at 75 percent in total viewers and 68 percent among adults 18-49.
Viewers: 12.47 million (#20), A18-49: 4.0/12 (#18t)
FlashForward is the first regularly scheduled ABC series to beat CBS’ competing Survivor (Viewers: 11.66 million, A18-49: 3.7/11).
Viewers: 2.68 million (#83), A18-49: 1.1/ 4 (#80t)
Unfortunately, Brothers in week one paled in comparison to year-ago occupant Are You Smarter Than a 5th Grader?
The Cleveland Show (Fox) – Sunday 8:30 p.m. ET
Growth for The Cleveland Show out of the season-premiere of lead-in The Simpsons (Viewers: 8.31 million, A18-49: 4.3/12) was a very encouraging (and unexpected) 1.21 million viewers and 14 percent among adults 18-49.
Top 30 Rankings
NCIS (CBS, season premiere): 20.60 million, NCIS: Los Angeles (CBS, series premiere: 18.73), Dancing With the Stars – Monday (ABC, season premiere): 17.79, Sunday Night Football (NBC, Indianapolis at Arizona): 17.47, House (Fox, season premiere): 17.16, Grey’s Anatomy (ABC, season premiere): 17.03, CSI (CBS, season premiere): 16.01, Criminal Minds (CBS, season premiere): 15.84, Dancing With the Stars – Tuesday (ABC): 15.37, The Mentalist (CBS, season premiere): 15.07, CSI: NY (CBS, season premiere): 15.06, 60 Minutes (CBS): 14.88, CSI: Miami (CBS, season premiere): 14.20, CSI: Miami (CBS, season premiere): 14.19, The Good Wife (CBS, series premiere): 13.71, Desperate Housewives (ABC, season premiere): 13.64, Two and a Half Men (CBS, season premiere): 13.63, The Big Bang Theory (CBS, season premiere): 12.96, Modern Family (ABC, series premiere): 12.60, FlashForward (ABC, series premiere): 12.47, Survivor: Samoa (CBS): 11.66, Cougar Town (ABC, series premiere): 11.28, Extreme Makeover: Home Edition (ABC, season premiere): 10.42, The Amazing Race (CBS, season premiere): 10.40, Family Guy (Fox, season premiere): 10.15, Football Night in America, Part 3 (NBC): 9.59, The Forgotten (ABC, series premiere): 9.54, The Cleveland Show (Fox, series premiere): 9.51, Brothers & Sisters (ABC, season premiere): 9.38, Castle (ABC, season premiere): 9.26
Sunday Night Football (NBC, Indianapolis at Arizona): 6.8 rating/17 share, Grey’s Anatomy (ABC): 6.7/17, House (Fox, season premiere): 6.7/16, Family Guy (Fox, season premiere): 5.2/12, The Cleveland Show (Fox, series premiere); 4.9/12, NCIS (CBS, season premiere): 4.8/14, The Big Bang Theory (CBS, season premiere) and Desperate Housewives (ABC, season premiere): 4.7/11 each, Two and a Half Men (CBS, season premiere): 4.5/10, Criminal Minds (CBS, season premiere): 4.4/12, NCIS: Los Angeles (CBS, series premiere) and Cougar Town (ABC, series premiere): 4.4/11 each, The Simpsons (Fox, season premiere): 4.3/12, CSI: Miami (CBS, season premiere): 4.3/11, Modern Family (ABC, series premiere): 4.2/11, Dancing With the Stars – Monday (ABC, season premiere) and CSI (CBS, season premiere): 4.1/10 each, FlashForward (ABC, series premiere): 4.0/12, CSI: NY (CBS, season premiere): 4.0/11, The Office (NBC): 3.9/10, Survivor: Samoa (CBS) and Football Night in America, Part 3 (NBC): 3.7/11 each, How I Met Your Mother (CBS, season premiere) and The Mentalist (CBS, season prerniere): 3.6/10 each, American Dad (Fox, season premiere): 3.6/ 9, Dancing With the Stars – Tuesday (ABC) and Hell’s Kitchen (Fox, Tues. 9 p.m.): 3.5/ 9 each, The Amazing Race (CBS, season premiere): 3.4/ 8, Dancing With the Stars – Wednesday (ABC): 3.3/10, Accidentally on Purpose (CBS, series premiere): 3.3/ 8
Source: Nielsen Media Research data (R = repeat)
-National Ratings in Syndication – Week of Sept. 14:
The season premiere of CBS Television Distribution’s Oprah led the troops this week, followed by corporate cousins Wheel of Fortune and Jeopardy. But the big news was premiere week for Sony Pictures Television talker The Dr. Oz Show, which opened with the highest AA (average audience) household rating (2.3) since CBS Television Distribution’s Rachael Ray in September 2006; and highest GAA (gross average audience) household rating (2.4) since CBS’ Dr. Phil seven years ago. The Dr. Oz Show tied Warner Bros.’ Ellen for second (beyond Oprah) in key women 25-54 (1.5), with a third-place finish in households (behind Oprah and CBS’ Dr. Phil).
Oprah, meanwhile, had plenty to crow about with a first-place finish overall and its highest rated premiere week (6.1 in households) in three years. Comparably, Oprah built by a considerable 30 percent from the same week last year (4.7 to 6.1). Oprah’s two-part interview with the legendary Whitney Houston averaged a 7.1 rating on Monday and a 7.4 on Tuesday. Also of note at CBS was year-to-year growth of 23 percent for the season-premiere of Inside Edition (2.6 to 3.2), and yearly household growth for off-network entries CSI: NY (3.1) and CSI: Miami (2.2) of 11 percent and 10 percent, respectively.
Elsewhere, Warner Bros.’ Two and a Half Men marked its 100th consecutive week as the top-rated off-net sitcom in households (4.1), while the season-premiere of NBC Universal’s Access Hollywood (2.1) built by 17 percent year-to-year — the largest growth of any syndicated newsmagazine. In the world of NBCU talk shows, yearly household growth was 33 percent for The Jerry Springer Show (0.9 to 1.2), six percent from Maury (1.7 to 1.8) and 10 percent for The Steve Wilkos Show (1.0 to 1.1).
Here are the top 20 rated programs in syndication (first-run and off-network) based on AA (average audience) households for the week of Sept. 14:
Oprah (CBS Television Distribution): 6.1 rating, Wheel of Fortune (CBS): 6.0, Jeopardy (CBS): 4.9, Two and a Half Men (Warner Bros.): 4.1, Entertainment Tonight (CBS): 4.0, Judge Judy (CBS): 3.9, Family Guy (Twentieth Television): 3.5, Inside Edition (CBS): 3.2, CSI: NY (CBS): 3.1, Seinfeld (Sony Pictures Television): 3.0, Everybody Loves Raymond (CBS): 2.9, Dr. Phil (CBS), George Lopez (Warner Bros.) and Seinfeld – Weekend (SPT): 2.5 each, Law & Order: SVU (NBC Universal): 2.4, The Dr. Oz Show (SPT, premiere), Live With Regis & Kelly (Disney-ABC), King of the Hill (Twentieth), King of Queens (SPT) and Friends (Warner Bros.): 2.3 each
What follows are the top 10 rated basic cable networks in prime-time for the week of September 21:
ESPN: 3.59 million, USA: 2.81, Fox News: 2.19, Nick at Nite: 1.59, TBS: 1.46, A&E: 1.41, TNT: 1.36, Cartoon Network: 1.27, FX: 1.23, ABC Family and HGTV: 1.13 each
ESPN: 1.78 million, USA: 1.04 million, TBS: 912,000, FX: 737,000, A&E: 648,000, TNT: 640,000, Comedy Central: 581,000, Syfy: 565,000, Bravo: 541,000, History: 540,000
ESPN: 1.78 million, USA: 1.20 million, TBS: 776,000, A&E: 691,000, TNT: 685,000, FX: 648,000, Syfy: 605,000, Fox News: 569,000, History: 558,000, Bravo: 535,000
ESPN: 846,000, TBS: 537,000, USA: 463,000, FX: 400,000, Comedy Central: 382,000, MTV: 360,000, A&E: 294,000, Spike TV: 290,000, Bravo: 281,000, TNT: 276,000
Source: Nielsen Media Research data
On the Air Tonight:
Prime-Time Programming Options
9:30 p.m. Cougar Town
8:00 p.m. The New Adventures of Old Christine
9:00 p.m. Criminal Minds
10:00 p.m. CSI: NY
10:00 p.m. The Jay Leno Show
9:00 p.m. Glee
8:00 p.m. America’s Next Top Model
9:00 p.m. Melrose Place (R)
Former Frasier and recent Back to You star Kelsey Grammer plays a fallen Wall Street executive who returns to his hometown with his wife and kids for a fresh start. Macey Cruthird, David Koechner, Melinda McGraw and Ryan Wynott also star.
Said Kelsey Grammer on his new role at the recent Television Critics Association Summer Press Tour:
“Hank is forced into a situation where he has to grow up. That was a similar quality in the previous show, Back to You, with Chuck. But it wasn’t quite the same thing because he was a lothario. This is a guy who’s just been sort of blissfully ignorant about some of the basic tasks of human existence. And that’s what he’s going to learn to do here. But basically it’s the opportunity to grow up, for a man to actually become a fully realized man.
He has far less equipment in terms of his life. Frasier loved clutter and conflict. This guy is not that comfortable with all that stuff. He is a simpler man. I mean, he made his living in sports basically. He loves sports. He loves competition. He loves the American dream. He loves the idea of somebody working their way up from the bottom, and he loves the idea of making something of his life and of his family and of himself by virtue of the sweat of his brow. And so he’s far less complicated than maybe some of the pompous people. And what might be seen as pompous in this character would really be just the fact that he’s out of touch with some things that he’s either forgot about.”
Given the still sad state of the economy, do we really want to watch a “comedy” about a down-in-his-luck former Wall Street executive? Escaping our problems might be more appealing.
-Chance of Survival for Hank (Based on a scale of 1-1 to 10-1):
Former Everybody Loves Raymond and recent Back to You star Patricia Heaton plays the loving wife, mother of three who lives in Jasper, Indiana and is employed as a used car salesman. The cast also includes Neil Flynn, Charlie McDermott, Atticus Shafer and Eden Sher.
Explained Patricia Heaton at the Summer Press Tour about her new role:
“I relate to every single thing. I grew up in Ohio, and since I didn’t really get a regular start in this industry until much later in life, I feel that the Midwestern roots are still really within me, and I feel
that’s where I’m most comfortable. So this is a very comfortable character for me to be in.”
And Heaton now versus when she was on Everybody Loves Raymond:
“The difference for me, when I did Raymond, was I had kids, and so my acting style got very efficient because I had no time to work when I was at home to work on the stuff, and we worked very fast and rehearsed. For me, and one of the reasons that I felt okay about doing a show where again I’m playing a mom in the Midwest, is this is single-camera and it’s a completely different animal. And for me to stretch
myself as an actor, it’s very difficult. I didn’t know at all how to prepare to shoot this show because there’s really no rehearsal. And I always memorize my lines as I connect them to the blocking and to the rehearsal.”
Since workplace comedy Back to You on Fox (with Kelsey Grammer) did not succeed, it makes sense to see Patricia Heaton back in a role similar to the one that snagged her two Emmys on Everybody Loves Raymond: harried wife and mother. While the lead-in support from Hank may not be all that bountiful, larger HUT levels at 8:30 p.m. could be beneficial. And the competition is not all that strong.
-Chance of Survival for The Middle (Based on a scale of 1-1 to 10-1):
Notes of Interest
-Jon and Kate Update:
No, they are not back together. And with the Gosselins living apart, TLC will be changing the name of Jon & Kate Plus Eight to Kate Plus Eight effective on Monday, Nov. 2. Jon will still make appearances, but less often.
-Coming Up in First-Run Syndication This Weekend:
American Latino Syndication will kick-off the new seasons of half-hour weeklies American Latino TV and LatiNation on Saturday, Oct. 3 and Sunday, Oct. 4. Season eight of American Latino, hosted by Daisy Fuentes, is scheduled in an all-time high of 106 markets, representing 92 percent of Hispanic homes and 80 million total TV homes. Season six of LatiNation, hosted by Adesina “Desi” Sanchez and Jose Mangin, has also reached a new clearance zenith with 92 markets, representing 88 percent of Hispanic homes and 68 million total homes. For more on both half-hours, go to www.AmericanLatino.tv.
Who played Marie’s sister on Everybody Loves Raymond?
a) Tyne Daly
b) Charlotte Rae
c) Debbie Reynolds
d) Jean Stapleton
e) Renee Taylor
The answer to yesterday’s question…
Which former “Must Flee” NBC sitcom was on the air the longest?
a) Caroline in the City
d) The Single Guy
e) Veronica’s Closet
Is: a) Caroline in the City, which ran from Sept. 21, 1995 to April 26, 1999. As for the others:
Don Abel, Mark-Allen, Mark Amato, Michelle Yarborough-Bauer, Carolyn Bisson, Gerry Bixenspan, Tom Condosta, Kristin Conner, Harold Cooper, Annie Courtney, Audrey Davis, Phyllis Epstein, John Ferlazzo, Stephen Ferrara, Julie Friedlander, Steve Gleason, Maureen Goldman, Kathleen Herbst, Michael Holland, Ken Hommel, Bob Ingersoll, David Jackino, Kevin Jones, Tom Kilgallon, Mary Kinoshita, Todd Koerner, Michael Lehman, Debbie Mirr, Michael Murphy, Joe Pedri, Alan Perris, Gordon Purcell, Julie Rasmussen, Michael Ratliffe, Jay Rossi, Colleen Roth, Russell Schwartz, Mike Shields, Andrew Stearn, Ronnie Tallant, Larry Weinstock, Joel Wolk, Ted Zavales