Adding a new level of interactivity to its radio station Web sites, CBS Radio launched Friday (Oct. 10) a new “now playing” widget that allows listeners to own, share and play music on demand. Beta-tested at CBS’ stations in Dallas, San Francisco and Orlando, the widget will be rolled out to every CBS Radio music station over the next four to six weeks.
In addition to displaying title, artist and album of songs currently being played, listeners can also access the previous 10 tracks aired on the station and purchase the music through either iTunes or Amazon.com. Listeners can also dedicate songs, or search for specific tracks for on-demand listening.
“Distinctive applications like the Now Playing widget fosters an increase in the time listeners spend with our Web sites and their overall satisfaction with our online assets and brands,” said David Godman, president of digital media and integrated marketing for CBS Radio. “We’ve also created a number of new ways for advertisers to reach specific audience demographics of those who favor one particular format over another.”