The Web and traditional radio have finally converged. CBS Radio will debut June 28 the industry’s first 100 percent user-controlled, on-air radio program using a new social automated Web service called Jelli. Every Sunday between 10 p.m. and Midnight on KITS-FM (LIVE 105) in San Francisco, listeners will take over the airwaves.
A far cry from the days phone-in requests, Jelli gives listeners complete control just as if they were in the station studio. Using Web-based, real-time voting and other features, listeners create the on-air playlist, determining what is broadcast over the airwaves seconds before it plays. The community can even vote to pull a song off-the-air instantly.
The user-controlled program will also be available on the Jelli Web site, which went live Wednesday (June 17).
“The real-time Web represents a huge opportunity to engage with both online and traditional media audiences,” said Michael Marquez, executive vp of strategy and corporate development at CBS Interactive. “Jelli is creating a bridge between digital and traditional broadcast experiences, creating something completely new and fun.”
Launched this year, Jelli is based in San Mateo, Calif.