The cost of advertising during the Super Bowl continues to rise, setting CBS up for a record haul for next February's big game.
During the company's earnings call on Wednesday, CBS Corp.'s CEO and president Leslie Moonves told investors that CBS is getting $5 million for a 30-second spot in next February's Super Bowl, which will be the 50th edition of the big game. "Super Bowl advertising is already proving to be more lucrative than ever, with 30-second spots selling for $5 million and additional digital revenue being generated for Super Bowl ads online," he said.
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