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CBS Interactive is tipping off a scripted Web series timed to its coverage of the NCAA men’s basketball tournament.
Heckle-U is expected to roll out in February with Tom Arnold and Owen Benjamin (Punk’d) in starring roles. The 10-episode shortform series, which will be distributed across the CBS Audience Network, will have product integration from Procter & Gamble.
Heckle is about a underachieving slacker (Benjamin) who excels at heckling during college basketball games with the help of his bartender uncle (Arnold).
Heckle is also expected to get some on-air exposure on CBS in the form of interstitials during March Madness.
CBS
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