The Emmy time-shifting is dead.
After a backlash firestorm against CBS’ plan to time-shift eight categories from the live Primetime Emmy ceremony, the network is backing off.
All 28 categories slated for the Sept. 20 broadcast will continue to be awarded live.
Last month, Don Mischer, executive producer for this year’s Primetime Emmy Awards, proposed and the Academy of Television Arts & Sciences’ board of governors voted to approve a time-shift of eight awards.
The proposal included best movie and best miniseries; writing for drama series and writing for movie/miniseries; directing for movie/miniseries and directing for variety, music and comedy series; and supporting actor and actress in TV movie/miniseries.
“We try to make the Emmys more relevant to mainstream viewers while honoring the choice of the Academy properly and appropriately,” Mischer said at the time.
But the move drew strong strong criticism from WGA, DGA, SAG and several networks, including HBO. More than 100 top TV writer-producers issued a protest against the move.
Now the TV Academy and Mischer have to find another way to boost the ratings for the Primetime Emmy ceremony, which hit an all-time low last year.
The TV Academy had no comment.