Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Long-running CBS daytime serial As the World Turns, which premiered on April 2, 1956 in a live half-hour format and has amassed 58 Daytime Emmy Awards over the years, will conclude it’s over five decade run in September 2010. Top rated from 1959 to 1971, As the World Turns switched to color in 1967 and expanded to one hour in 1975. In 1965, it spun off short-lived prime-time drama Our Private World.
“Throughout our history, As The World Turns has remained dedicated to sharing compelling stories that have entertained fans for more than five decades,” said executive producer Chris Goutman.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in