CBS Cancels The Guiding Light

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Veteran CBS daytime soap The Guiding Light, the longest running daytime drama in the history of television, will broadcast its final episode on Friday, Sept. 18, 2009. 

The serial debuted in a 15-minute format on NBC radio on Jan. 25, 1937 and moved to CBS (airing concurrently on broadcast and radio) beginning on June 30, 1952. The radio show ended in 1956, and The Guiding Light ultimately expanded to 30-minutes in 1967.

Ten years later it became a full daily hour.
 
“Guiding

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