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Cartoon Network is forgoing a traditional New York advertiser presentation for a second year running, but the kids' network hasn't been idle: new series including offbeat comedy Clarence and Elijah Wood-starring miniseries Over the Garden Wall are a part of the network's 2014-15 slate.
The network's next major project is its digital "micro-network," Cartoon Network Anything, which will include new short form—very short-form, like 10-15 seconds—content optimized for mobile viewing. It's where the network will be pushing its ad sales the hardest, from the sound of the statement: Network reps touted "unique sponsorship opportunities for Cartoon Network’s business partners" and called it "a perfect platform for native advertising," which has been a very successful strategy for Adult Swim.
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