Local news stations throughout California deployed camera men the length of the state’s coast Friday to provide TV viewers with a continual “shore watch,” following news of the 8.9-magnitude earthquake in Japan early Friday morning, the even more destructive tsunami that followed and the tsunami advisory that was issued for much of the California coast.
“Between here in Los Angeles at KCBS and our Bay Area sister station KPIX, we have cameras up and down the coast,” said Mike Nelson, vice president of communications for the CBS Television Station Group.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in