Cable Strong in First Half, While Broadcast Falters

Television ad spending was in rude good health in the first half of 2008, as cable and syndication notched high single-digit gains versus the year-ago period. That said, some of those increases came at the expense of national broadcast TV, which slipped six percent.

According to Nielsen Monitor-Plus data, cable grew 8.1 percent in the first half of the year, taking in $12.8 billion dollars, improving on the $11.8 billion the segment brought in a year ago. Syndicated TV jumped 7.2 percent to $557.6 million.

Cable and syndie accounted for the largest gains in all measured media, with the latter