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Television ad spending was in rude good health in the first half of 2008, as cable and syndication notched high single-digit gains versus the year-ago period. That said, some of those increases came at the expense of national broadcast TV, which slipped six percent.
According to Nielsen Monitor-Plus data, cable grew 8.1 percent in the first half of the year, taking in $12.8 billion dollars, improving on the $11.8 billion the segment brought in a year ago.
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