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Television is little more than a delivery mechanism for (a) commercials and (b) the National Football League, and while that statement traffics in the hyperbolic, that doesn’t make it any less true. A glance at the ad sales numbers and cable ratings for the year bears this out rather eloquently.
A strong scatter market and a deluge of automotive dollars have analysts particularly bullish, and many industry observers are predicting a record haul for ad-supported cable in 2011.
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