Cable à la Carte Makes a Comeback in Congress

Sen. McCain may introduce bill this week

À la carte is about to make a congressional comeback. Sen. John McCain (R-Ariz.) is working on a bill that would require cable and satellite companies to offer customers the option of buying individual channels, rather than packaged bundles of channels currently offered.

The bill is expected to be introduced this week and is a retread of a bill McCain put forth in 2006, according to broadcast lobbyists.

Allowing consumers to buy only the channels they want is a concept that gained new momentum as sports programming costs have skyrocketed.

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