AOL Goes Smaller During the NewFronts But Has Big Data Goals Ahead

CMO Allie Kline weighs in on Oath, Yahoo and Verizon

“The future is now.” “Cutting edge content.” “Closer to culture.” “Know what’s real.”

While those phrases might sound like marketing taglines, AOL would rather you think of them as oaths.

On Tuesday night, the Verizon-owned company held an intimate, invite-only event for clients and potential clients inside of a three-story townhouse in Manhattan to showcase what brands might want to buy into for the coming year. The goal: to explain in a closed-door setting why brands should sponsor content created by the likes of TechCrunch, The Huffington Post and Makers Studio.

The atmosphere was entirely different than the event AOL held last year during the first week of May—a formal, IAB-sanctioned NewFronts event—at the South Street Seaport in lower Manhattan, when the company took over several blocks to throw a massive concert for thousands featuring Snoop Dogg, Wiz Khalifa and Demi Lovato.

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