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After two years of ownership, Daily Mail is selling Elite Daily to Bustle Media Group.
BMG includes the women-focused Bustle.com, as well as Romper, a site focused on millennial-aged parents, but with the acquisition comes a new name: Bustle Digital Group. The combined reach will grow from 50 million monthly unique visitors to an expected 80 million when Elite Daily is folded in.
Daily Mail acquired Elite Daily in January 2015 for a reported $40 million to $50 million.
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