Former presidents Bill Clinton and George W. Bush have filmed a 90-second PSA supporting relief efforts in Haiti.
Omnicom Group agency GSD&M Idea City in Austin, Texas, fashioned the spot, which is slated to air on CBS before tomorrow’s Super Bowl.
According to an agency rep:
“We filmed the spot this past week in Orlando after the Red Cross reached out to us and got approval this afternoon from CBS. The spot will run between 3:30-3:45 p.m. ET.”
She added: “Because of the recent Clinton-Bush spot we wrote for the Red Cross and White House that began airing last week, the Red Cross reached out to us again to create a PSA relevant to the Super Bowl audience. CBS generously volunteered the media space.”