Broadcasters: We're Already Serving Locals

WASHINGTON The nation’s broadcasters told federal regulators that they are already serving their local towns and cities, and that any move to make them even more local would backfire.

In comments filed at the Federal Communications Commission, the broadcasters told the commission that imposing more regulations, including rules that establish advisory boards that include “underserved” segments of their communities and guidelines that ensure broadcasters supply “some locally oriented” programming, put the cart before the horse.

“Instead of achieving the commission’s stated goal of promoting closer contact between broadcasters and their communities, the proposed rule changes will, in many cases, produce the opposite effect, resulting in a broadcasting industry less able to serve the public interest,” the National Association of Broadcasters said.

The FCC proposed the new rules in December following a series of hearings examining the issue.

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