2 Headline Puns and 1 Unfortunate Golf Course Misread

They weren't booing, Mr. Bowens

Via Alex Myers, a senior writer for Golf Digest, comes a reminder that in this wired world, not all things have fully crossed the Atlantic.

Above is a letter-to-the-editor published July 25 in U.K. newspaper The Daily Express. Complete with added puns in the headline for “booze” and “doormat.” The author, Jim Bowens, failed to understand while watching The 2017 British Open that what sounded like fans booing runner-up Matt Kuchar was actually enough of an Americanized contingent hollering, “Kuuuuuuuch!”

At the Golf Channel coverage-end of this topic, the Grill Room team roped in a bit of historical context that will likely make Mr.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in